TARGET AUDIENCE: Drivers looking for an auto loan.
CAMPAIGN GOAL:
Drive Traffic, Branding.CREATIVE CONCEPT: This ad took a lighter approach to typical loan ads. With Bellewether loans, your car can go from being a money hog, to a money-saver. It is simultaneously colorful, fun and informative.
TARGET AUDIENCE: Home Owners.
CAMPAIGN GOAL: Awareness, Informational.CREATIVE CONCEPT: A clean design with concise copy makes an appeal to a contemporary concern.
Skyscraper (160x600)
CLEARVIEW FEDERAL CREDIT UNION
TARGET AUDIENCE: Football Fans.
CAMPAIGN GOAL: Branding.CREATIVE CONCEPT: The screaming fans and yellow uprights let the viewer know that Clearview FCU supports local high school football.
