RCM HOMES

TARGET AUDIENCE: Home buyers.

CAMPAIGN GOAL:
Awareness, Drive Traffic.

CREATIVE CONCEPT: This homebuilder lures a diverse group of potential buyers with the promise of the lifestyles they seek.

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BROCK BUILT

TARGET AUDIENCE: Home buyers.

CAMPAIGN GOAL:
Branding.

CREATIVE CONCEPT: Brock Built City Neighborhoods builds new construction custom homes. The logo animation at the start of the ad draws attention to the brand and to the message that Brock Built has properties for sale that match a wide variety of budgets.

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CENTEX HOMES

TARGET AUDIENCE: Home buyers.

CAMPAIGN GOAL:
Branding, Drive traffic.

CREATIVE CONCEPT: The Centex Certainty Program attracts customers with price protection, the ability to lock-in interest rate, and home delivery dates. This information is organized by color and subtle animation, creating a flow of information to the consumer that is easy to understand.

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