TARGET AUDIENCE
All Ages
CAMPAIGN GOAL
Awareness, Drive Traffic
CREATIVE CONCEPT
Falling snow and vibrant colors draw the eye, and then provide instructions for using the advertiser’s mobile weather product.
TARGET AUDIENCE
Adults, Wine Enthusiasts
CAMPAIGN GOAL
Drive Traffic, Branding
CREATIVE CONCEPT
The viewer is drawn in as the wine flows into the glass, then a clear call to action appears. The color scheme, borrowed from the wine section, has a feeling of elegance and refinement often associated with wine.
TARGET AUDIENCE
Winter Sports Lovers
CAMPAIGN GOAL
Drive Traffic, Sell Through
CREATIVE CONCEPT
The picture of three young people dressed in snow apparel grabs a snow lover’s attention. The animated logo is interesting and holds the viewers attention long enough to see their chance to win.
